Patient Education & Promotion

The HCA Group has specific experience working with clients, both within industry and non-profit health advocacy organizations, to develop innovative and cost-effective strategies to reach patients and caregivers. Our team has specific expertise in interpretation and adherence to industry, ethical and individual client guidelines and parameters surrounding direct-to-consumer communication. Some unique examples of patient education and promotion projects include:

• Adverse event reporting and management
• Books, guides and handbooks
• CD-ROMs/DVDs
• Content development
• Enduring online materials
• Focus groups (live and virtual)
• Interactive online disease tracker systems
• KOL speaker training specific to patient audience
• Live interactive educational programs
• Patient contact database management/hosting
• Print and E-newsletters
• Program-in-a-box regional programs
• Teleconference series
• Webcast series with interactive chat feature