KOL Identification & Influence Mapping
The HCA Group has extensive experience with identification, influence mapping, and database development of key opinion leaders (KOLs) in a variety of therapeutic areas. The HCA Group has developed a customizable algorithm that relies on quantitative research for KOL identification. The HCA Group also provides subjective KOL valuation rankings (i.e., elite, national, regional, rising star) based on specific brand needs for maximizing return on investment for promotional programs and overall product lifecycle management. The KOL identification and influence mapping information can be uploaded into the KOLMS® Key Opinion Leader Management System.